Hello visitor, here’s your unique color
Design Strategist
with
10 years of industry experience,
bringing together a foundation in
Information Technology & Master's in Visual Communication Design.
Fuses
AI, user research, & strategic thinking
to deliver
innovative solutions for global clients.
With a keen interest in the
evolving intersection between
design and technology
converge to shape systems that
think, adapt, and co-create.
Connect with me onLinkedIn → , view myResume → , or drop me an Email →
Led UX strategy for CircleK’s task management platform, improving efficiency by 30% across 3,000+ stores. Developed a scalable design system, reducing development effort by 20%. Mentored designers and optimized UNFI’s AI-driven communication platform, improving design-to-code conversion by 30%. Conducted user research and usability testing to refine AI-driven interactions and ensure accessibility.
Owned UX and UI design for key SaaS applications at TCS, including Digital Innovation Garage, Know Your Customer Portal, and Customer Visit Portal, delivering intuitive interfaces on strict timelines. Led design interventions and proposals, creating engaging interactives. Designed branding and visual identity for TCS Retail Digital Transformation.
Transitioned from development to UI design by contributing to both design & development, creating responsive UI solutions, collaborating with cross-functional teams, & bridging the gap between design & engineering, ensuring seamless user experiences through iterative improvements.
Designed and developed responsive web applications using front-end technologies, ensuring seamless user experiences and functionality.
Assisted with visual design, wireframing, and prototyping to support intuitive and visually engaging user experiences, ensuring consistency with brand guidelines and accessibility standards..
Completed a multidisciplinary program focusing on human-centered design, UX research, and branding. Earned a Merit Award for generative design research on Ikat-inspired visual systems. Key projects included branding, and interactive communication
Earned a bachelor's degree in Information Technology with distinction, specializing in software development. Contributed to a major project at the Microsoft Innovation Center as a Frontend Developer, delivering impactful solutions and innovation.
"Nithya is a brilliant designer and leader, always tackling challenges with a forward-thinking approach. She consistently overdelivers, making her a valuable asset to any team!"
Peter Eskander
"Great job! Thanks for your support in refining the StoreXpert proposal and crafting an efficient cross-platform design. A fantastic effort in re-imagining the application for future readiness!"
TCS | CircleK
"Nithya is exceptional UI/UX Designs, with a keen eye for detail and user-centric thinking. Her expertise in Figma makes her a valuable asset to any team!"
Saikumar Navara
"Heartfelt thanks for your incredible support in presenting the solution. Your expertise and dedication made a significant impact on AI-driven projects!"
TCS | L & T finance
"Nithya is ambitious, resourceful, and passionate about design. Her work with Xerox and DuPont showcased her problem-solving skills and drive for excellence!"
Lalitha DP
