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Nithya Parepally

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Senior UX Designer with 8+ years transforming complex
workflows into intuitive, scalable product experiences.

An engineering foundation in Information Technology and a Master's in Visual Communication Design bridge business strategy, user needs, and technical feasibility, across UX strategy, research, design systems, and AI-assisted product design.

Currently at Ericsson, leading UX across enterprise automation, AI-powered experiences, and workflow modernization. Today, I use AI as a thinking partner — to explore possibilities, challenge assumptions, and make more informed product decisions.

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Work

Turning complexity into products that are easier to understand, easier to build, and easier to use.

01Telecom · RAN automation2026

The layer the spec left out - Enterprise rApps

Introduced a UX practice inside a highly technical product development process, accelerating delivery timelines by 50%.

02Telecom · bulk order validation2025

Validation Transparency — Bulk Order Processing

Redesigned enterprise order validation by uncovering user needs and adopting SAP Design System, reducing validation time by 35%.

03Retail · store operations2025

Store Operations Platform - Retail Task Management

Defined the UX strategy for a modular retail operations platform supporting 15,000+ stores through scalable design patterns.

Code & AI

Selected work where design meets code and AI.

01Evaluated an AI assistant against its own design principles02Designed transparency into an AI-prioritized platform03Generative studies04Ikat as a computational system

Contact

Open to conversations about designing products where user needs, business goals, and technical feasibility come together.

nithyaparepally.g@gmail.comlinkedin.com/in/nithya-parepallyDownload resume (PDF)
Location
Bangalore, India