Skip to content
Nithya Parepally

Hello visitor, here's your unique colour —resolvingwhy this colour

Senior UX Designer with 8+ years transforming complex
workflows into intuitive, scalable product experiences.

An engineering foundation in Information Technology and a Master's in Visual Communication Design bridge business strategy, user needs, and technical feasibility, across UX strategy, research, design systems, and AI-assisted product design.

Currently at Ericsson, leading UX across enterprise automation, AI-powered experiences, and workflow modernization. Today, I use AI as a thinking partner — to explore possibilities, challenge assumptions, and make more informed product decisions.

View the work ResumeGet in touch

Work

Turning complexity into products that are easier to understand, easier to build, and easier to use.

Password protected
01Telecom · RAN automation2026 Ongoing

Enterprise Automation — AT&T rApps

Introduced early prototyping and customer-centric design across enterprise automation, accelerating delivery timelines by 50%.

02Telecom · bulk order validation2025

Validation Transparency — Bharti Airtel & Reliance Jio

Redesigned enterprise order validation by uncovering user needs and adopting SAP Design System, reducing validation time by 35%.

03Retail · store operations2025

Store Operations Platform - Circle K

Defined the UX strategy for a modular retail operations platform supporting 15,000+ stores through scalable design patterns.

04Generative design · computational textile research2021

The origin of the method - De-Coding Ikat

Led the research, design, and development of a computational system translating traditional Ikat weaving into reusable generative patterns.

Contact

Open to conversations about designing products where user needs, business goals, and technical feasibility come together.

nithyaparepally.g@gmail.comlinkedin.com/in/nithya-parepallyDownload resume (PDF)
Location
Bangalore, India