About
I've always been drawn to complex problems.
Not because they're complicated, but because they're often where design can create the most meaningful impact.
Over the past eight years, I've worked across telecom, retail, logistics, enterprise automation, and AI-powered products. Different industries, different users, different constraints — but a consistent challenge: turning complexity into products that people can understand and confidently use.
My work spans UX strategy, user research, interaction design, information architecture, design systems, and AI-assisted product design. I enjoy working across the entire product journey — from understanding user needs and business goals to collaborating closely with engineering teams to bring ideas into production.
Curiosity has always been a constant in how I work.
During my Master's in Visual Communication Design, that curiosity led me to explore how traditional Indian Ikat weaving could be understood as a computational system. Rather than recreating patterns digitally, I broke them into motifs, grid structures, and transformation rules to understand how a visual language could generate countless meaningful variations while preserving its identity.
Looking back, that project wasn't about predicting today's AI tools. It was about exploring how design and computation could work together long before creative AI became part of everyday workflows. It taught me that creativity isn't only about creating outcomes — it's also about designing the systems that make those outcomes possible.
That mindset still influences how I approach design today. Whether simplifying enterprise workflows, making AI experiences more transparent, or designing products that balance user needs with technical realities, I'm interested in understanding the underlying structure before designing the solution.
Today, I'm part of Ericsson's UX/UI Chapter, designing enterprise automation and AI-powered experiences while continuing to explore how emerging technologies can expand the way designers think, create, and solve problems.
What colleagues have said
“Nithya is a brilliant designer and leader, always tackling challenges with a forward-thinking approach. She consistently overdelivers, making her a valuable asset to any team!”
“Great job! Thanks for your support in refining the StoreXpert proposal and crafting an efficient cross-platform design. A fantastic effort in re-imagining the application for future readiness!”
“Heartfelt thanks for your incredible support in presenting the solution. Your expertise and dedication made a significant impact on AI-driven projects!”
“Nithya is ambitious, resourceful, and passionate about design. Her work with Xerox and DuPont showcased her problem-solving skills and drive for excellence!”
Recognition
- All Stars Global Recognition, Ericsson — For delivering customer-centric UX transformation across AT&T's rApps portfolio.
- Beyond Performance Award, TCS — Circle K UX strategy proposal that drove project approval and stakeholder buy-in.
- Merit Recognition, Srishti Institute — For generative visual systems built in code, translating Ikat weaving logic into algorithmic design.
Get in touch
Open to conversations about designing products where user needs, business goals, and technical feasibility come together.