Resume

Nithya Parepally — Senior UX UI Designer

Experience

Sept 2025 – Present · Bangalore

Lead UX initiatives across enterprise automation, AI-powered experiences, and workflow modernization within Ericsson's UX/UI Chapter.
Own UX strategy and execution across 5 AT&T rApps over two quarters — reduced design rework by 60%, accelerated delivery by 50%.
Transformed a Bharti Airtel & Reliance Jio bulk order upload into a transparent, stage-by-stage workflow — SMEs estimate a 35% reduction in validation time.
Led UX evaluation of Ericsson's AI-powered goal-setting beta, identifying 15+ improvement areas across explainability, control, automation, and interaction.
Leading UX for an enterprise self-service data platform (ongoing).
Contribute to Ericsson design bootcamps, facilitating discussions on emerging design topics.

Aug 2021 – July 2025 · Mumbai & Bangalore

Led UX exploration for retail digital-transformation initiatives, translating business opportunities into experience concepts and prototypes.
Circle K — led UX strategy and design for a task platform across 3,000+ stores, improving operational workflows by 40%; built a scalable design system reducing development time by 20%.

Dec 2015 – Mar 2019 · Hyderabad

Started as a UI Developer building enterprise web applications for DuPont and Xerox — the foundation for every engineering conversation since.

Education

2019 – 2021

Srishti Institute of Art, Design and Technology, Bangalore

Distinction, full-time. Merit Recognition for generative visual systems built in code.

2011 – 2015

BVRIT, Hyderabad

Distinction.

Recognition

All Stars Global Recognition, Ericsson — For delivering customer-centric UX transformation across AT&T's rApps portfolio.
Beyond Performance Award, TCS — Circle K UX strategy proposal that drove project approval and stakeholder buy-in.
Merit Recognition, Srishti Institute — For generative visual systems built in code, translating Ikat weaving logic into algorithmic design.